Our tree farms have not changed over time. This represents is a source of pride for us.
The reason is simple: for every tree we harvest, another is planted in its stead.
We remain convinced that forest productivity must meet present and future needs, all within the cycles of natural growth. This means that if a tree takes 50 years to mature, only 1/50th of the plantation will be harvested yearly and that the same land mass must be re-populated.
This is how it works in every plantation of ours.
As an example, over the last few years in our Hungarian operation, we have planted 135,000 trees in over 500 hectares of land that had reached an apex of maturity.